November 13, 2017
The Importance of Online Advertising For Roofing Companies
In the modern era no business is exempt when it comes to internet marketing, roofing companies are no exception to the rule either much to the dismay of old school contractors who simply don’t get the internet and miss the days of placing an advert in their local yellow pages to build their business and generate new custom. If you don’t already have your online advertising figured out the time to deal with that problem is now regarldess of the industry you are in!
Search Engines Are The New Phone Book
Think about this for just a moment, I made a call to a local Rotherham Roofer recently wanting to discuss online advertising, one thing led to another and he just didnt understand the internet or appreciate the importance of being found on search engines, so I asked him: “when was the last time you looked up a business in a local phone book / business directory?” With his answer he opened up a little and the conversation began to flow. If your under the age of 30 and reading this post liklihood is that its been at least 5 years since you last used a phone book, if your under the age of 20 you’ve probably never used a phone book to find a business full stop, the days of the phone book are long gone, the industry is dying off quicker than the dianasours.
Soon enough they won’t exist at all, and the only way people will find what their looking for is via the internet, more specifically through search engines like Google, Yahoo & Bing. If you want people to be able to find you, you need to be working on SEO and search advertising to get your information out there infront of your potential customers and considering that the age of a domain name will always at least in some part help or hinder your SEO efforts the best time to get started on getting your roofing business or any business for that matter up and on the internet is yesterday!
Beat Your Local Competition and don’t delay the inevitable
Roofing is one of those industries still full of old school business owners ( I say that will full respect, it’s just a different way of thinking which, unfortunately is becoming obsolete) whose owners, particually the older generation but also the younger generation taking over family businesses in many cases have become set in their ways and are often living in the past, not because they arent aware of the changes in how people find products and services these days, but because they dont understand terms like SEO, conversion optimisation, heck many roofing companies out there don’t have any idea where to start when it comes to setting u a website and are put off when they do make some initial enquiries because of astranomical fees and web designers taking advantage of the unknown teritory roofers are stepping into.
Although there are of course hundreds, thousands of roofers all over the UK who have taken the necessary steps and are benefiting from being found online in the right places, the truth is that far too many roofers are still living in an age where they spend far too much money advertising in the local yellow pages and simply rely on word of mouth and reccomendations to keep their businesses just ticking over in many cases.
New Roofing Companies Can Swoop in And Dominate Older More Established Contractors Online
Even if your roofing company is quite new and you look around the internet and see other, more long established roofers who seem to be doing well, who seem to be found and seem to be growing and winning the trust is that even brand new business, or an established business who finally makes a website can come in and take over, winning valuable new customers simply by being found in the right places, all you need to do is work with the right people who understand the internet, understand your industry and can capitalise without you having to break the bank to get your business online and we beleive that here at FM Creative we are exactly the right company for the job. Aston Roofing have recently taken that plunge and are already very happy that they did so, your roofing business could be next, contact us yesterday to see how we could help your business grow online!
If your new to all this and don’t really get it that’s fine, we work with roofers all over the UK and various other trade professionals, your not supposed to get the internet, you get roofing, ask me to replace a tile n the roof and i’d look at you with the same blank expression you’d look at me with when I tell you I can SEO your business, just give us a call and we’ll explain how we can help in easy to follow, simple language which you’ll get, and if you have the time, do watch the video below: